Month: July 2022

Past winners in the California State Fair’s food and drink categories have included Granny’s Famous Applesauce, Bohemian Viking homemade brew and Tomatillo Goddess jam. But when the doors open this Friday for the first time since 2019, the popular event will feature consumables of a different kind, with names like Laughing Gas, Lemon OG, Buddha’s…

It’s only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency’s first campaign is already here with teeth as part of its new brand platform of “human-proof oral care.” The ominously named “Save Your Teeth From You” campaign thankfully does not feature anything too…

The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods. The Hashtag Sports Awards honor excellence in consumer and fan engagement across sports and entertainment,…

Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO’s guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek, sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the…

Corporate synergy alert: People using Meta’s Ray-Ban Stories smart glasses can now take advantage of hands-free calling and messaging on WhatsApp, as well as having the glasses read incoming messages. Ray-Ban Stories users can say, “Hey Facebook, send a message to (contact or group)” to send a WhatsApp message hands-free, or, “Hey Facebook, call (contact)”…

Unity will merge with ironSource in an all-stock transaction that values the latter at $4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the investor call announcing the merger on Wednesday morning, you’ll get 21 hits. “Synergy” is a buzzword, but it describes the rationale behind… Continue reading »

The post Unity Is Set To Acquire IronSource For $4.4 Billion appeared first on AdExchanger.

Twitter’s Unmentioning feature is now available to all users across all platforms. The feature allows users to “unmention” or “untag” themselves from tweets. When someone leaves a conversation on Twitter (that is, when someone untags themselves from a tweet or conversation), their username will remain in the tweet, but it will no longer be a…

The prestigious award, the 39th annual one, was named after broadcasting pioneer and longtime CBS exec Frank Stanton.

IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates from historically excluded groups and non-traditional
industry backgrounds.

The campaign showcases an array of employees from across the network’s global agency and specialist brands, who share their personal and professional stories,
including why they joined and why they have stayed. It also features graphics-driven videos that highlight the different kind of media careers available within Mediabrands.

The campaign will run on TikTok, Snapchat, and YouTube. The longer-form talent stories will also be featured on the Mediabrands career
site and on its social media pages as well as on internal platforms.