Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.) In the report, released…
Reddit Teams Up With Giphy to Bring GIFs to Comments in Subreddits
GIFs are now available for use in comments on enabled subreddits following a partnership between Reddit and Giphy, revealed Wednesday. Users in those subreddits will be able to search Giphy’s moderated library of GIFs and insert them directly into comments, along with text, should they choose to do so. Reddit/Giphy Reddit said the new functionality…
Brave Commerce: How to Get the Greatest ROI Out of Your Media Investment
On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey’s company structure, which emphasizes alignment among media, creative and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three…
Periscope Debuts New Design Practice: Favorite Child
To highlight the entity, Favorite Child will issue aReverse RFP, which awards a deserving brand with donated hours of agency work.
Poll: All But One Agency Agrees To Honor Its Own Embargoes
“No bueno if the source breaks their end of the bargain… I *might* say that source would now be considered a persona non grata.”
Truth Well Gaslighted
When exactly did one of the greatest agency brands change one of the greatest agency mottos from “Truth Well Told?”
Lifewtr Teams Up With LeBron James for Its First-ever Athlete Partnership
Even before winning his third NBA championship in 2016, LeBron James was easily one of the world’s most recognizable athletes. Still, as with so many greats, what he does off the court plays no small role in forming his lasting sports legacy. Continuing his charitable contributions to society, James has teamed up with PepsiCo’s bottled…
As Peacock Turns 2, the Streamer Looks to Fly Even Higher
Laura Molen wasn’t a part of the meetings where Peacock officially got its name. However, the NBCUniversal president of advertising and partnerships knows the moniker “rose to the top” during focus groups, as the company searched for the title of its fledgling streamer.. “It seemed obvious to everyone that that was the perfect name,” Molen…
Brace Your Streaming Self: ‘Might HBO Min’ Be COming?
The Discovery CEO may be more the TV-media centric boss for all things WarnerMedia, including HBO Max, than the less entertainment-savvy AT&T.
GroupM Taps Dashew As NA Head Of Learning & Development
Among other duties, he will lead GroupM University, the recently launched learning and development hub for employees.