Month: July 2022

Netflix’s blockbuster hit Stranger Things has been a brandstravaganza since its launch, embedding iconic breakfast foods, salty snacks, ’80s technology and throwback retailers and fast food chains into its supernatural storylines. Cannabis has not been part of that product placement parade–until now. Purple Palm Tree Delight, a weed strain credited with calming a few key…

The Emmys are back, and the nominees are likely streaming on a platform near you. The 74th Emmy Awards nominations were unveiled Tuesday morning, and streamers once again dominated. With declining linear ratings and increasing OTT investment from media companies, the trend makes sense. After all, streaming is increasingly drawing viewers in record-breaking droves. For…

TikTok introduced a new brand safety and suitability solution Tuesday, the TikTok Inventory Filter, available in 25 countries and more than 15 languages and aimed at giving advertisers more control over the content that appears next to their in-feed ads on the application’s For You page. Jon Schmucler, the video creation platform’s global head of…

HBO/HBO Max is the outlet to beat at the 2022 Emmy Awards. The Warner Bros. Discovery behemoth pulled ahead of Netflix to rack up the most Emmy nominations this year, with 140 in total, up from 130 in 2021. HBO drama Succession led the pack with 25 nominations, more than any other program. Netflix came…

TikTok announced a free program Monday that aims to educate small businesses and prepare them to become advertisers its platform through guides and coaching modules.

IAS on Monday introduced third-party ad-measurement technology, with Pandora the first to integrate the system. It will enable brands to contract directly with IAS to measure a variety of audibility
metrics and detect invalid traffic for the advertisers’ mobile audio ads running on Pandora.

“Companies that make false claims about anonymization can expect to hear from the FTC,” Kristin Cohen, acting associate director for the division of privacy and identity protection, writes.

Consumers are more likely to remember advertising that appears in the context of related content.

Google began rolling out a video indexing report in Search Console on Monday. The process will take several months. The company introduced the report in May.