Cookies aren’t in the diet for advertisers anymore, and Disney’s new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically. The integration will power interoperability between Disney’s Audience Graph…
Sarah Fay On Ad Industry AI: ‘Don’t Do Nothing’
“I’m not saying you just let the machine do the work,” she says, “but it’s a really helpful framework for a planner to work with and get the answer within hours, rather than weeks.”
Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday that will allow advertisers to activate against Disney’s first-party data programmatically via its clean room data product using Unified… Continue reading »
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Pearls Before Swine by Stephan Pastis for Tue, 12 Jul 2022
Federated Identity: An Innovative Approach To Privacy-Centered Growth
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commerce media and synthetic identity.
Party Pair Goes On A Tear In TruTV’s ‘101 Places To Party’
The two party-hearty wastrels who take a kook’s tour of U.S. high points on TruTV will be lucky if they make it to 101 episodes.
Council Finds New Phase Of ‘High-Velocity’ Data, Most Brands Still Not Using AI Pervasively
“Many need to get better at extracting relevant data signals across channels, generating actionable insights, making insights available in real-time, and going deeper and more granular,” Executive
Director Donovan Neale-May says.
Director Donovan Neale-May says.
How Might Your Data Be Used to Pin Charges on You?
WIRED’s editor in chief reflects on how digital surveillance infrastructure could be used to prosecute abortion, plus more thoughts on this month’s headlines.
The Athletic’s Newest Podcast Digs Into Former Notable Quarterback Andrew Luck
This week The New York Times-owned sports site The Athletic released a six-part podcast series, exploring the short-lived NFL career of one of the league’s most notable quarterbacks, Andrew Luck. As one of the biggest “what ifs” in NFL history, the series investigates why one of the most exceptional football prospects retired from the game…
Morning Brew Tops $36 Million First-half Revenue and Launches Its 10th Newsletter
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million. It generated…