Month: July 2022

On Friday, Elon Musk officially withdrew his $44 billion bid to buy Twitter on the basis that the social media company did not follow through with what was originally agreed. In a letter to Twitter,
Musk’s lawyers wrote: “Mr Musk is terminating the merger agreement because Twitter is in material breach of multiple provisions of that agreement, appears to have made false and misleading
representations upon which Mr. Musk relied when entering into the merger agreement, and is likely to suffer a Company Material Adverse Effect.”

Responding to the Supreme Court’s reversal of Roe v. Wade, President Joe Biden on Friday issued an executive order that aims to protect the privacy of abortion seekers.

Messenger released a chat theme called “Our Places” that allows users to add a changing background to conversations. When users activate the “Our Places” chat theme in a conversation, they can select a geographic location to assign to the theme. As time passes in this real-world location, the chat’s background will update to match the…

Meta CEO Mark Zuckerberg revealed in a Facebook post Monday that Reactions on WhatsApp have been expanded to include a full emoji keyboard. Reactions debuted on WhatsApp in May with six options: crying face, heart, joined hands, mouth open, tears of joy and thumbs up. Users of the Meta-owned messaging application can long-press on a…

One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. It can be used in any connected or over-the-top (OTT) video environments, including social, but most of… Continue reading »

The post AdExplainer: What Is Server-Side Ad Insertion (SSAI)? appeared first on AdExchanger.

The Instagram application allows users to activate a feature that will help them save cellular data when they’re not connected to a Wi-Fi network. When users turn this feature on, photos and videos in the Instagram app may take longer to load when their device isn’t connected to Wi-Fi. Our guide will show you how…

Playboy’s iconic party mansion will soon have a home in the digital realm. The media company is set to launch a virtual version of the real-life building on metaverse platform The Sandbox as it continues to flesh out a strategy around what proponents say is the next iteration of the internet, or web3. The MetaMansion…

At a time when the selling of eyewear mainly rests on expressions of lifestyle and fashion, Pearle Vision’s focus remains primarily on balancing its identity as a national brand that also happens to be the neighborhood eye doctor. The brand packs a lot practical as well as sentimental force into a new 15-second ad aimed…

“You know what would be a better title,” Jaffe says after I tell him I might use that one for an article about his next new thing, “The Second Life Of Joe Jaffe.”

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other… Continue reading »

The post Publishers Aren’t Sweating The Migration From Universal Analytics To Google Analytics 4 appeared first on AdExchanger.