Month: July 2022

Vegemite, wool, The Wiggles–Australia has many exports, but Cadbury is on a mission to generate hype around one and one only: the Caramilk chocolate bar. Having brought the snack to U.K. shores for the first-time last year, the Mondelez-owned brand has come up with a novel way to generate interest among Brits this summer–by enlisting…

The FX vampire comedy “What We Do In The Shadows” returns for its fourth season this week.

Vulva and vaginal education is still severely lacking around the world–so much so that in the U.K., just 6% of women said they learned about intimate health conditions through school and university education, while 60% only found out about vaginal infections when they first experienced them. Enter the Vagina Academy, an unfiltered and shame-free educational…

The television and streaming industries are changing quickly, pitting companies against tough, unique challenges. This year’s Convergent TV East addressed some of those obstacles. From companies such as Hulu and NBCU to actors like Pamela Adlon and Colman Domingo, Adweek hosted a variety of lectures and panels. The third year of this event also marked…

As we face the perfect storm of war, rising energy prices, plummeting valuations, stagflation and consumer belt-tightening, it’s clear there are few safe havens from the turbulence. Business leaders are under pressure to act decisively. “Brand investment” is rightly being scrutinized, but the majority of the conversation is focused on heated debates about cutting advertising…

Multimedia company 3Pas Studios has appointed Encantos co-founder Steven Wolfe Pereira to its newly created role of chief business officer. According to the company, Wolfe Pereira will lead its day-to-day operations, new business development and strategic partnerships. He will report to 3Pas Studios co-founder and CEO Ben Odell and co-founder Eugenio Derbez as the company…

People are now ready to dive fully into live events, and they are looking to go big — to immerse themselves in play, tactile experiences that stimulate the senses, and epic adventures.

NBC is working on building a “scalable model for creative testing” that “evaluates the emotional resonance of creative,” says Kelly Abcarian, executive VP measurement and impact, advertising &
partnerships, NBCU.

The startup used regulatory loopholes and marketing to make nicotine cool. Now the FDA threatens to shut the company down, but new rivals are taking over.