Ad tech firm Integral Ad Science launched a third-party audio ad measurement tool, IAS Audio Ad Verification, for marketers in the U.S. to use on digital audio streaming platform Pandora. The new tech lets brands measure a number of audio ad metrics and detects brand safety flags, like invalid traffic (IVT) for mobile audio ads…
Swedish Ad Evokes the Uncertainty of an Undelivered Text for Ukrainian Refugees
As the war for Ukraine escalates after almost five months, displacing over 6.1 million people in the country, the United Nations High Commissioner for Refugees (UNHCR) has released a campaign to highlight the feeling of families separated by war and drive donations of support. With men forced to remain in the country by law to…
The Modern Agency CEO Must Lead With Empathy
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. The CMO position keeps morphing and adding responsibilities (or is being dropped altogether), heads of HR have become chief people officers, and there are more CSOs and COOs…
Not-So-Ready Player Brands
While the first foray into the metaverse for many marketers is branded NFTs, they ranked dead last in importance to Americans surveyed recently by Forrester Research.
Meta Goes Full Bore On Rebranding
It just stopped requiring VR headset users to log on with Facebook accounts. Meta accounts, meanwhile, are set to make their debut in August.
Travel Oregon’s Latest Ads Find Extraordinary Beauty in Ordinary Nature
Anyone who has been to Oregon can attest that the state’s natural beauty is nothing short of awe-inspiring and the potential for outdoor activities are endless. When it comes to attracting tourists, the everyday sights and sounds of the natural world serve as a huge draw. With the state’s scenery at the forefront, Travel Oregon…
Topgolf Is Going Beyond the Driving Range and Onto the Green
When Geoff Cottrill first arrived at Topgolf last August, the company’s driving range-style game facilities featuring shot-tracking technology and on-premises restaurants were already a hit with casual players. This year, Cottrill and Topgolf just need to follow through on that success. Topgolf has 71 locations in the U.S. (with another six slated to open this…
The Atlantic Digitizes Its 165-Year-old Archive, Unlocking Potential IP
The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert…
Kiyan Prince’s Story Won a Major Cannes Award. But for His Father, This Is Just the Start
Kiyan Prince was a gifted athlete, an up-and-coming soccer star–but he was more than that. He “saw the humor in everything and always looked on the bright side,” said his father, Mark Prince. He was kind. He made the outsiders at school feel included. “Because he was such a strong character and leader, he could…
As Programmatic Streaming Grows, The Ad Experience Has To Improve
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Nicole Scaglione, global VP of OTT & CTV business at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Netflix is planning to introduce an… Continue reading »
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