Month: July 2022

On today’s episode, Adweek’s former chief content officer Lisa Granatstein sits down with NHL’s chief marketing officer Heidi Browning. Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. Based in San Francisco, Browning is responsible for executing the NHL’s…

The upcoming FIFA World Cup 2022 in Qatar is mired in tragedy. More than 6,500 migrant workers from South Asia have died in Qatar while preparing for the tournament. A hard-hitting campaign, called “Cards of Qatar,” reveals this grim truth through a series of soccer playing cards. Created by journalistic platform Blankspot, sports app Forza…

U.K. publisher the Financial Times released a weekly eight-part investigative podcast called Hot Money: Porn, Power and Profit in June in partnership with Pushkin Industries. The series delves into the porn industry’s hidden secrets and the money that fuels it and is part of the business publisher’s goal to grow U.S. audiences, and with it,…

Rhonesha ByngCEO & FounderDevon Christopher JohnsonCEO & FounderBrands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the… Continue reading »

The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

The company’s warehouses demand a fast pace of workers, and have higher injury rates than at competing firms.

Let’s say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you’re thinking of turning it into a scalable business and, depending on your level of technical and marketing…

In a series of incidents, the GM subsidiary lost contact with its autonomous vehicles, leaving them frozen in traffic and trapping human drivers.

Every brand is focused on moving mouses away from that dreaded black box: the rectangular “Skip Ad” option at the bottom of YouTube screens. Finding consumers that aren’t eager to click though sponsored content can be a difficult feat, which is what Culture Genesis is set out to change. The marketplace and financial hub makes…

Throughout his 50-year career in menswear, George Zimmer has seen, selected and sold pretty much every variety of sport coat, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. But despite the millions of jackets he’s looked at, there’s one he can never forget. It’s a 100% polyester number. Big lapels. In…