Coe, who began her career as an account executive at Leo Burnett, has been in charge of Google’s ad sales targeting “mid-market” and small businesses.
Microsoft Ads Extends RSA Migration Date, Again
The deadline to migrate Expanded Text Ads to Responsive Search Ads (RSAs) has been pushed back to give advertisers more time to make the switch.
Deezer Targets Younger Users With Poster Campaign They Can Listen To
Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform “The Power of Music” internationally–as it aims to attract more young people to the service. The platform, which is the second largest independent music streaming platform in the world, hosts over 90 million tracks and…
Auto-Optimized Audiences: 3 Things You Need To Know
Auto-optimizing makes it much easier to buy media, upending the media-planning and buying process — and is now dramatically changing the creative process. Media buyers don’t need to buy against any
particular audience — the platform does it for us.
particular audience — the platform does it for us.
Pearls Before Swine by Stephan Pastis for Tue, 30 Aug 2022
Cadbury Uses Its Chocolate Fingers to Encourage People to Take Up Sign Language
Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines. The U.K. chocolate giant’s “Sign With Fingers Big and Small”…
NBC Prime-Time Cutback Leaves Loyal Affiliates In The Lurch
Although the plan is being portrayed as “preliminary” and not yet formed, it has the whiff of inevitability about it.
A US Freight Rail Crisis Threatens More Supply-Chain Chaos
Federal regulators and the White House have been scrambling to prevent poor service and a possible strike from jamming up a vital but often overlooked network.
Podcast Platform Libsyn Enters Europe as It Surpasses $50 Million Ad Sales
Audio hosting network Liberation Syndication Inc (Libsyn) has begun its international expansion with the acquisition of German independent podcast advertising platform Julep Media, while also claiming to have surpassed generating $50 million in ad revenue. The ‘podcasting as a service’ platform which hosts, distributes and monetizes audio content, reported that in 2021 it delivered over…
Road to Brandweek: Gatorade’s Kalen Thornton on Broadening the Playing Field
It’s a simple equation: No kids sports, no athletes. No athletes, no sports drink market. The variables are a bit more complex. Who’s being included in youth sports? Are the standard individual and team games the only true sports, or do skateboarding, dance, surfing, pickleball and rock climbing produce athletes and endorsers as well? Kalen…