Trump vs. DeSantis on Endorsements
TikTok Is the New Google for Some Young People | Tech News Briefing Podcast | WSJ
The Mannings Recruit Tomorrow’s Football Icons in NFL Youth Program Campaign
Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The NFL is looking to renew interest with a “Play Football” campaign from 72andSunny starring Super Bowl-winning former quarterbacks Peyton and Eli Manning. The effort aims…
Inside Audi’s 15-Year Relationship With VB&P
When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience. VB&P had none. “We said ‘We’re going to put you on the map and you’re going to put us on the map’,” said founder and chairman Paul Venables. “That’s exactly what happened.” Giving the car…
Dilbert by Scott Adams for Mon, 29 Aug 2022
To Dine For Podcast: Champion Fencer Lee Kiefer
On this week’s episode of To Dine For, host Kate Sullivan is joined by Lee Kiefer. Kiefer is one of the most skillful and accomplished women fencers in the world. She started fencing at a young age with her siblings under the guidance of her father, who was a former captain of the Duke University…
The FTC Sues Kochava For ‘Selling’ Sensitive Location Data
The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in… Continue reading »
The post The FTC Sues Kochava For ‘Selling’ Sensitive Location Data appeared first on AdExchanger.
Adweek Podcast: How Marketers Can Win Over Generation Alpha
How does one market to a generation with some members not having been born yet? On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O’Brien to discuss Gen Alpha (those born in 2010 and after) and…
Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns
Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate, most famously shows like Adult Swim’s Rick and Morty. Hear more about…