Month: August 2022

Agency network S4 Capital continues to restructure to avoid a repeat of the issues it experienced around its financial auditing. It has brought on business veteran Colin Day as chair of its Audit and Risk Committee while promoting Chris Martin to chief operating officer. Top line After the postponement of its first quarter results due…

The snooze is optional. But as climate change intensifies, Northern European countries are seeing the appeal of Spain’s controversial midday break.

You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA). But the methodologies that underpin the programmatic web are falling into disrepair. And so many brand… Continue reading »

The post Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling appeared first on AdExchanger.

When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers won’t do more than like or maybe share the post, as the majority of their audience doesn’t have the disposable income to afford designer accessories–especially ones that cost over $10,000. But when a smaller influencer…

The International Monetary Fund (IMF) sounded the loudest siren yet the global economy was teetering on the edge of a recession last week with the impact of the Ukraine war and Covid-19 are continuing to stall growth in the US, China and Europe. The IMF slashed its 2022 global growth forecast by 0.4% to 3.2%….

A podcast interview withRoy ArmaleGlobal Chief Innovation OfficerRoy Armale’s degree in behavioral and consumer psychology comes in handy for his job as global chief innovation officer at VMLY&R Commerce, which was formed in 2020 through the combination of WPP agencies VMLY&R and Geometry. “Although I work in tech, I tackle it from a behavior-first point… Continue reading »

The post Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale appeared first on AdExchanger.

With a record-breaking 47 million Americans resigning from their jobs in 2021, options for hybrid or remote work are becoming a top priority for those entering and occupying the workforce. True flexibility requires commitment and a willingness to adapt, and managing the challenges this presents is doubtless going to be an ongoing conversation. Regardless of…

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following…

Lauren WetzelCOO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Wetzel, COO of InfoSum. When you download apps to your phone, most of them ask for information about you and the device you’re using. They may want to… Continue reading »

The post There’s A Trust Opportunity That The Advertising World Isn’t Capitalizing On appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. … Continue reading »

The post Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads appeared first on AdExchanger.