Pinterest reported revenue of $666 million for the second quarter, up 9% versus the second quarter of 2021 and 16% from the first quarter of this year. The company said in its letter to shareholders that revenue from shopping ads grew at double the rate of overall revenue year-over-year, adding that it saw strength from…
Breakout Star Eva Reign Takes Her Cues From the Stars
Age: 26 Claim to fame: Eva Reign is the breakout star of Billy Porter’s directorial debut, Anything’s Possible, the coming-of-age story of a trans teenage girl, now streaming on Amazon Prime Video. Base: Brooklyn, New York Instagram: @msevareign What is the first form of media you consume in the morning? I start my days off…
Born 125 Years Ago, the Swiss Army Knife Remains a Staple
In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who’d fought in World War II. Some 20,000 troops a day boarded ships bound for home. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades. Those who’d fought in Europe frequently…
Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked
Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance. But if you talk to these same leaders on background, they’ll admit it’s indeed tough to accomplish both when the economy–and along with it, consumer confidence–dips. As marketing budgets…
The Femtech Revolution Is Here, but Bias Threatens to Slow Its Growth
The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says: “This is a woman. She has a body. Her body has … never been studied properly, ever. Not…
Streamers Have Fallen for Digital Product Placement, but Buyers Aren’t Yet Sold
Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table–and Amazon is taking that sentiment literally. During its NewFronts presentation in May, Amazon showcased an example of M&M’s digitally appearing on a table in an episode of Prime Video’s series…
This Journalist Put Learning First to Become CMO of Canva
It’s a tale as old as startups: One day you’re going through the motions at work. The next, your company has run out of money and you’re left looking for a new job. That’s the position Zach Kitschke was in nine years ago. At the time, he was writing about technology and startups for From…
Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should…
YouTube Gives Creators Another Way to Incorporate Long-Form Videos Into Shorts
An update from YouTube allows creators to take up to 60 seconds from their existing long-form videos and convert them into YouTube Shorts. Creators will have access to editing tools including filters, text and the timeline editor, and YouTube Shorts created from existing long-form videos will link back to those videos so that viewers can…
Twitter Blue Reveals Significant Rate Hike
Twitter Blue now costs more green. The social network began informing users of its subscription service that starting in October, the cost will rise from $2.99 per month to $4.99 per month, with the price hike also applicable in Australia (to 6.99 Australian dollars from 4.49), Canada (to 6.49 Canadian dollars from 3.49) and New…