Month: August 2022

Most peopole have heard about JetBlue’s acquisition of Spirit Airlines by now. And whenever you have an acquisition or merger, some fundamental questions from a brand perspective need to be asked. Is there a brand transition team? Is there a plan in place during the first 12 months post-acquisition focused on brand implications? Does the…

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company’s marketing team fed a series of generic ketchup-related prompts into research group OpenAI’s state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results…

Twitter began testing the option to include four media assets in a single tweet, regardless of whether or not they are the same type of asset. A spokesperson for the social network said, “We’re testing a new feature with select accounts for a limited time that will allow people to mix up to four media…

Twitter is testing a way to let people download and use its iOS application without signing up for an account on the social network. Product manager Laura Burkhauser explained in a tweet, “Not everyone is ready to sign up for an account the first time they try Twitter. Our team wants to give people an…

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona sit down with Naji Grampus, vp of streaming and strategy at The Orchard and host of Cigar Talk. They discuss the evolution of music marketing, the future of the “surprise drop” and how Beyonc?…

The BeReal social networking application encourages every user to share one post per day. As people use the BeReal app, it’s possible that they may experience technical issues. If this is the case, they can clear the app’s cache from within its settings menu in an attempt to fix these issues. Our guide will show…

On this week’s episode of To Dine For, host Kate Sullivan is joined by Beth Santos, founder & CEO of Wanderful. Santos is a serial entrepreneur and community builder, out to disrupt travel for women worldwide with her global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Wanderful reaches over…

What will the Instagram experience look like over the next couple of years, and will the answer to that question be, “Like TikTok?” Instagram began testing a new version of its application’s home feed in May, which featured full-screen photos and videos, much like TikTok, and reactions to the test were strong. Photographer Tati Bruening…

The BeReal social networking application sends users a notification each day to encourage them to share their daily post. By default, the app will set each user’s time zone to their real time zone in order to ensure that they receive these notifications during daytime hours. However, users can change their time zone setting from…