Month: August 2022

If any part of your summer has been spent languishing in an airport because of a canceled flight, being involuntarily separated from your luggage for days, fighting with an Airbnb host over exorbitant cleaning fees, struggling to avoid being infected with the virus du jour and/or doomscrolling on your phone because the world is on…

The news product. now part of a nonprofit group, said several months ago that it wanted to soften the paywall.

Meta has agreed to delay acquiring Within Unlimited, developer of the virtual reality fitness app Supernatural, until at least August 6.

More than half of U.S. customers prefer to shop in stores. So why aren’t marketers thinking beyond online and big retailers?

California’s privacy agency unanimously voted to oppose a federal privacy bill that would override a broad swath of state laws, including most provisions of the state’s sweeping data protection law.

The Santa Monica-based media agency, which had been in business for 26 years, counted Netflix among its biggest clients. It also had outposts in San Francisco and New York.

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not… Continue reading »

The post Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies appeared first on AdExchanger.

Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway. A new pre-owned section on the retailer’s website showcases a curated collection of women’s clothing that…