Twitter released its Twitter Circle feature for iOS, Android and desktop users worldwide. The feature allows users to share tweets with a select group of followers. Each Twitter user can add up to 150 followers to their Twitter Circle. When someone shares a tweet with their Twitter Circle, the tweet can’t be retweeted or shared….
ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effort includes a new website, ad campaign and tools aimed at both consumers and businesses.
Retail Media Is the Fast Lane for the Customer Purchase Path
We marketers have heard every single variation on the “funnel” metaphor imaginable. It’s collapsed, it’s dead, it’s come back to life as a flesh-eating zombie–and every possible scenario therein. Wherever you stand on the funnel issue, I think we can all agree it’s more slippery and has gotten faster. And arguably, retail media has the…
Confirming, Fact-Checking A Story – Just Give It Less Visibility? What Would TV Nets Do?
If you can’t confirm a story, should you run a story? A publication does have a choice.
Accessory Brand Swarovski Wants to Be a Part of Consumers’ Self Improvement
Everyone has different sides to their personality to express, an insight accessories and jewelry brand Swarovski has tapped into while working alongside Sex Education actor Aim?e Lou Wood. Together, they want to help consumers recognize and express what is right for them as they aim for better. Swarovski is an 127-year-old Austrian-based business known for…
Podcast Network Lemonada and Penguin Random House Team up for a Book Club
Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH–aligned with topics related to its podcasts, like romance, wellness, resiliency and personal growth–and discuss them via the…
Pearls Before Swine by Stephan Pastis for Wed, 31 Aug 2022
Superlawyers Are Super Heroes In TV’s Court Shows
Like TV doctors and cops, TV lawyers are a fantastical species the likes of whom are never encountered in the real world.
What Sephora’s $1.2 Million CCPA Settlement Signifies for Brands
In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora’s point of contention came from the loose definition of the term “sale” under the law, where CCPA doesn’t define…
Why Kochava? FTC Salvo Against Data Broker Puts Mobile Ad Tech on the Defensive
Earlier this week, the Federal Trade Commission sued ad-tech firm Kochava for selling data that violates peoples’ privacy. It alleges that the company allows access to identifiable data about people’s visits to reproductive health clinics, places of worship, addiction treatment centers and other sensitive locations. Experts have been wondering why the FTC has singled out…