Month: September 2022

The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center on non-disabled viewers. In Episode 4 of Off Madison, Adweek inclusion and…

Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers. As it has since its founding in 2016, Private Policy is interested in more than just capturing attention and sales as it competes for…

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) A can of AriZona Iced Tea has been $0.99…

After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry’s leading marketers and executives converged at the InterContinental hotel in Miami, Fla. Over the course of five days both in-person and virtual attendees had access to a variety of sessions that explored the…

In yet another example of the swift justice system in the U.S. at its finest, Meta reached a settlement in a lawsuit filed in October 2020 against two parties for data scraping. Then-Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post when the suit was filed that BrandTotal, based in…

If there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant…

Nielsen is trying to maintain its status as TV measurement’s currency. Over the summer, Nielsen launched its Four-Screen Ad Deduplication tool to help buyers reduce repeat impressions on YouTube across linear TV, connected TV (CTV), desktop and mobile. Yesterday, Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring… Continue reading »

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