Month: September 2022

Nearly all Americans say health care reform is important, and most even consider the debate interesting rather than boring. But many are also confused by it, and want more news coverage. Also, Americans have grown more critical of the government’s handling of the economy.

The post Health Reform Interests but Confuses Public appeared first on Pew Research Center.

As health care reform evolved from a discussion of policy minutiae to a political fight media coverage soared, especially in debate-driven radio and cable news. Still, it couldn’t compete with a story about race later in the week.

The post Political Fight is Good Media Medicine appeared first on Pew Research Center.

Accessing the internet is now a multiplatform affair with 56% of all Americans having accessed the internet by wireless means.

The post America Unwired appeared first on Pew Research Center.

Sponsored post byRémi Lemonnierco-founder and president, ScibidsScibidsSPONSORED BY:Advertisers’ increasing reliance on paid digital advertising channels to drive brand and sales growth, coupled with looming macroeconomic uncertainty, is urging them to understand how to get more out of their digital ad investments. But the growing complexity of the digital media landscape – from first-party data to… Continue reading »

The post Why Custom AI Is Critical To The Modern Ad Stack appeared first on AdExchanger.

LinkedIn detailed several new features for advertisers on its platform. A new Offline Conversions tool enables advertisers to connect offline conversions tracked via third-party tools directly to LinkedIn by manually uploading CSV files to Campaign Manager or leveraging a LinkedIn Marketing Partner. The professional network will automatically incorporate this offline data into aggregate reporting on…

While 2022 and 2023 may not experience the kind of “planetary realignment” forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously
undiscovered bodies of ad spending.

The deal will provide “four-screen measurement” across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Ratings, and will allow TV advertising on the streaming app distributor to see
deduplicated campaign reach and frequency across all four screens in the home.

You may know a lot of metaverse skeptics–you might even be one yourself. For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and Web3 are so much more than people in headsets,…

Users of FreeWheel’s DSP now have access to Comscore’s predictive audience profiling capabilities.

Pension board shareholder’s class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process.