Month: September 2022

Netflix U.S. viewers will slip for the first time ever this year by 2.3% to 169.3 million, according to eMarketer’s Insider Intelligence — but Netflix is projected to see gains in 2023-2026 of
around 1.6% to 1.7% per year.

“The targeting reach of social apps is hurt by the update of millions of users on Apple’s smartphones since last year,” says IPG Mediabrands’ Vincent Letang.

Magna’s downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in July. The consensus outlook for 2023 has been revised
down to a 4.5% expansion from 5.9%.

Despite rising inflation and economic uncertainty, U.S. ad sales are projected to fly past $300 billion for the first time ever, according to Magna’s latest advertising forecast. Based on financial reports, Magna states that U.S. media owner advertising revenues grew 11% year-over-year to $151 billion in the first half of 2022. And though a weaker…

If you were a child of the 1980s or ’90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children’s bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. The Hasbro toy’s new adventure sees the…

The rise of subscription media means there will always be people who want to try and find a way to watch the big sporting games somehow for free. This is an issue French broadcaster Canal+ highlights in its campaign as people stare over others’ shoulders and around doors to catch the real-time action. With UEFA…

My kingdom for an independent third-party administrator. Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support UID2 in the meantime. On Thursday, Optable became the latest company to partner with The Trade Desk via UID2. The integration is in… Continue reading »

The post (Clean) Room For One More: Optable Joins Unified ID 2.0 appeared first on AdExchanger.

The menu in this stylishly minimalist shop listed various “strains,” along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto’s trendy Queen Street…

The premise of the new CW lawyer drama “Family Law” is eerily similar to the premise of the new “So Help Me Todd” on CBS.