Nike and Zendaya Honor Serena Williams: ‘By Changing Nothing, She Changed Everything’

As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, “By Changing Nothing, She Changed Everything,” narrated by Emmy-winning actress Zendaya….

Marketing Morsels: DraftKings’ Fresh Ball Smell, Flies Love Truly, Corn Kid Campaigns and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users…

Cinema Pre-Show Ads Have Gotten Longer—Here’s Why

During the opening weekend of Jordan Peele’s new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show–the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the…