Month: September 2022

Instagram’s “Invite Link” feature gives group chat administrators an easy way to invite new users to join their group chats on the photo- and video-sharing platform. When a group chat administrator turns on the “Invite Link” feature for a group chat, the Instagram application will generate a link they can share with other users to…

The data-first Newcraft will join Wunderman Thompson’s global network in Northern Europe.

“Intrinsic in-game ads refers to native in-game or in-play ads that are placed ‘in the game’ enabling a seamless part of the gameplay environment,” the IAB says.

Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows that there’s no one-size-fits-all strategy to get consumers to open their wallets. According to an analysis by Rakuten, consumers are planning on prioritizing many different rewards incentives when doing their back-to-school shopping. For example, we found that nearly a quarter…

When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot “The Sign,” set to the hit Ace of Base song by the same name, tapping into ’90s nostalgia to remind customers that when it comes to making…

With a 75,000 controlled print circulation, “Lifestyles Southern California,” launches in December and targets the “ultra affluent audience” of Southern California’s luxury real estate market.

“A cross-functional global team of our executive leaders has been working on our long-term roadmap for Dentsu,” the holding company said in a statement issued in response to a report that Wendy Clark
is leaving after two years at the helm of Dentsu International.

Netflix is reportedly telling media buyers it will start its new ad service at a sky-high $65 cost-per-thousand viewers. At that high price, media buyers won’t be able to get “third-party measurement”
by Nielsen, Comscore, or others.

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose–and overlapping–definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year…