American Consumer Tech Growth Declines, Home Automation Remains A Bright Spot

Flattening adoption reflects some saturation as many Americans spent the past two years acquiring tech making their stay at/work-from-home lifestyles more comfortable, convenient, entertaining and
productive,

Disney Reportedly Considering Amazon-Like Membership Plan

Disney is considering an Amazon-like monthly membership plan for its streaming services, theme park tickets, resort vacations, and merchandise. Some execs described Disney’s effort under the name
“Disney Prime” — riffing off of Amazon’s popular monthly membership plan called Amazon Prime, according to one report,

P&G Is the Latest Brand Supporting Alternative Identifier UID2

Procter & Gamble, one of the world’s largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people–in a more privacy complaint way than third-party cookies–on publishers’ sites that also have UID2…

National TV Goes Flat In July Versus 2020 – Is That Bad?

The key measure will be where upfront ad deals actually land, says Jason Kanefsky, managing partner, marketplace intelligence, Havas Media.

As Candy Crush Turns 10, Game Takes the Obsession of Its Players to a Global Stage

Candy Crush Saga is turning 10. Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Today Candy Crush is one of the top grossing games in…

UK Competition Body Scrutinizes Microsoft Deal to Buy Activision Blizzard

Britain’s competition watchdog has identified “potential concerns” around the $68.7 billion deal agreed by Microsoft to acquire Activision Blizzard and how it may hurt the U.K. industry. The Competition and Markets Authority (CMA) has claimed that the acquisition could “substantially lessen” competition in the gaming sector around gaming console sales, multi-game subscription services and cloud…

If Networks Chip Away At Prime Time, What Will Be Left For Affiliates?

What-ifs are the order of the day in broadcast television since the news broke that NBC might shave the third hour off of network prime time.