European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025. It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project–which has been given a demonstration using a glass cube filled with CO2 and “the cleanest dirt bike ever.” While the businesses are already developing…
Why You Should Be Paying Attention To This App Economy Proxy War
“Ultimately advertising is an important end-market for these guys, because to drive app installs, it’s so important for most of their end customers to spend money on advertising,” GroupM’s Brian
Wieser explains.
Wieser explains.
Road to Brandweek: Taking the Harlem Globetrotters Beyond the Basketball Court
When a brand has been around for nearly a century, what else is there to do? For Keith Dawkins and the Harlem Globetrotters, the answer is more. The basketball exhibition team has relied on its famous live shows since its birth in 1926, but is now looking for new ways to reach consumers. The Globetrotters…
WPP Bolsters Wunderman Thompson’s Ecommerce Offer With Netherlands Agency Newcraft Deal
The world’s largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson. The Netherlands-based business, which works with clients such as Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s, supports companies to reach their growth targets through digital means. The staff of 155 people, based in Amsterdam…
Why an Ad Agency’s Creative Department Spent 2,500 Billable Hours Learning Ballet
As dusk fell and fairy lights twinkled on a summer evening in Copenhagen, a crowd gathered at one of Europe’s most iconic venues: the Pantomime Theatre in Tivoli Gardens. Some spectators had spontaneously stopped at the open-air theater before the park closed, curious to see which celebrated international dancers would be performing this time. But…