Month: September 2022

The social media platform’s process for moderating spam, including bots, has been mired in secrecy—until now.

If you talk to Jennifer “JJ” Healan about any of McDonald’s previous partnerships, she’ll tell you that each collaboration is anchored by what the brand calls a “fan truth,” whether a particular truth references rapper Saweetie’s love for creating unique food combinations or that McDonald’s Sprite tastes noticeably different. For its newest campaign, the legacy…

Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with a Data Cloud “world tour” making 21 stops in cities around the world to tout its offering. The tour kicked… Continue reading »

The post Snowflake Is Aggressively Pushing Into Mar Tech And Advertising appeared first on AdExchanger.

The Instacart Health initiative launched today focuses on partnerships, research and policies to help consumers make better nutritional choices and use food as medicine to heal body, mind, and
spirit.

Cage-free eggs may seem like the humane choice–the term is widely used in advertising–but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to…

TikTok allows users to turn on a post view history feature that will allow them to see which of their followers have viewed their posts. When a user turns on the post view history feature, the people they follow will also be able to see that they’ve viewed their posts. Our guide will show you…

It’s time to add another plus to the streaming column. Epix is rebranding to MGM+ in January, becoming the latest premium and commercial-free streaming service to add the “plus” moniker to its brand. “MGM is one of the most iconic and beloved brands from the golden age of entertainment,” Michael Wright, head of MGM+, said…

Since the Supreme Court overturned Roe v. Wade, politicians across the country and at the federal level have implemented or imposed bans on abortion. Planned Parenthood Votes is reminding voters what’s at stake in November’s midterm elections with the release of “Your Voice,” a video produced by Girl Culture Films from Emmy-nominated director Karyn Kusama….

Ad fraud is up slightly YoY, according to Pixalate’s 1H CTV supply report.