It “will serve to help erase the ‘line of demarcation’ between the revenue and expense sides of financial departments,” says MFM President-CEO Joseph Annotti.
As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star…
Irish Betting Site Spoofs Bridgerton to Promote Bingo Platform
Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.” The film transports viewers…
Abusers of Consumer Data Will Be Punished
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects…
Pearls Before Swine by Stephan Pastis for Wed, 28 Sep 2022
Why Marketers Need More Than A DSP To Meet Today’s Digital Advertising Needs
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so do the opportunities and challenges for today’s marketers. Consumers who used to be easy to reach are now much more challenging to connect with in a consistent, contextually relevant, privacy-compliant manner. And true business results… Continue reading »
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Why Sonic Is Shifting to Scripted Ads
For decades now, quick serve restaurant Sonic’s marketing has revolved around people sitting in cars talking about food, whether it was the beloved “two guys” playing off each other for comedy or everyday folks shooting the breeze between bites. The tone was loose, and the conversation was largely improvised, using a show-don’t-tell approach that put…
TechCrunch Sees 142% Uptick in Subscriptions, 82% Rise in Events Revenue
The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy. Since 2021, TechCrunch has grown its number of its digital subscriptions 142%, and…
Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York
“There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face.” This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute…
General Motors Has A New First-Party Data Map, Stopping First At NBCUnified
Automotive marketers were among the first major advertisers for legacy television. Now, they’re ditching their age-old audience demos for first-party audience data like everyone else. General Motors is the first brand to adopt NBCUniversal’s first-party data platform, NBCUnified — but the integration is just one of many stops on GM’s first-party data roadmap.
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