These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in…
Bot Hunting Is All About the Vibes
At the heart of every bot-detection tool is a human’s gut feeling—and all the messiness that comes with it.
Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine
Sometimes the most creative aspect of a campaign is its results. I’ve seen success measured in the number of phone calls to Sweden and the volume of “Lucky Iron Fish” distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they’ve made possible. It’s a more compelling metric. Many mighty…
Heinz Urges Ketchup Lovers to ‘Eat Fearlessly’ With the Unstainable Thobe
At the heart of many of Heinz’s campaigns is a spirit that shirks the idea of moderation. Whether that means turning its product into a wide-ranging pasta sauce or morphing fries into spoons for easier condiment consumption, the brand has developed multiple products and stunts that ultimately encourage its more devout fans to enjoy the…
American Eagle Soars Toward the Future
When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials’ and Gen Zers’ closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the…
EA Sports Brings Match Day Magic To Life in FIFA 23 Farewell
With the final whistle sounding on EA Sports’ flagship soccer game with the Sept. 30 release of FIFA 23, the publisher is marking the end of an era with an ode to its die-hard fans. In 2023 the annual IP (which has topped gaming charts since 1993) will become EA Sports FC, having failed to…
LinkedIn: How to Share Personal Demographic Information
LinkedIn gives users the option to share personal demographic information about themselves with the social networking platform. This includes information related to things like race, gender, sexual orientation, military status and more. When a user shares their personal demographic information with LinkedIn, it will be kept private from other users. The LinkedIn application says it…
LinkedIn: How to Turn On Dark Mode
The LinkedIn mobile application offers two visual themes for users to choose from: Light Mode and Dark Mode. While Light Mode is activated by default, users can switch to Dark Mode at any time. Our guide will show you how to turn on Dark Mode within the LinkedIn mobile app. Note: These screenshots were captured…