In this week’s episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing. As…
‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup
A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube. Heinz teamed up with “280 year-old vegetarian vampire, influencer and Tomato Blood activist” Toby, portrayed by viral TikTok star E.J. Marcus, on a “public-service-announcement…
Creative Flavor: Santiago Luna Lupo’s Work Recognizes the Nuances of Culture
Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it’s due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. “I still remember that day…
HMX’s Batson Named U.S. Soccer Fed CEO, The Kassans Will Step In
JT Batson, founder and CEO of MediaOcean rival Hudson MX, has been named CEO and general secretary of the U.S. Soccer Federation. Investors Michael and Alex Kassan are stepping in during the
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Dilbert by Scott Adams for Tue, 27 Sep 2022
Rihanna’s Super Bowl: A Field Day For Fenty
Fans can’t wait for the beauty and fashion mogul to make halftime magic.
Read Our 3-Part Series on How Advertising and Marketing Can Spur Climate Action
For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With…
AMC+ Launches Brand Refresh, Hires Known as Agency of Record
AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company’s streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. “I came in basically four months ago, and one of the…
Right-Wing Populism May Rise in the U.S.
Hispanic Heritage Month Series: Celebrating Culture and Calling for Representation
In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying expectations and elevating culture in advertising, marketing and media, while shedding light on the greater issues and lack of resources they face. Topics will range from highlighting agencies doing creative work across Latin America to…