We’ll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world’s largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released. The 2022 FIFA World Cup will offer up something different. The four-week tournament will be held during…
Instagram: How to Turn On Post Notifications for an Account
Depending on how often you browse your Instagram feed, you may not see all of the posts shared by the accounts you follow. If you want to ensure that you never miss a post from one of your favorite accounts, you can turn on post notifications for that account. This will cause Instagram to send…
Using Zero-Party Multicultural Data To Connect Authentically With Consumers
As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative.
Spotify Promotes the Power of Listening With First French Campaign
To highlight the importance of listening–be that to others, music or the world around you–audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline “?couter, ?a change tout,” which translates as “Listen, it changes everything,” the campaign film celebrates the connections made through sound. Created by Paris-based agency Marcel and…
Everything You Need to Know About the New, Revamped NBA App
The National Basketball Association released its completely overhauled NBA App Tuesday, a product of NBA Digital, the league’s joint venture with Warner Bros. Discovery, with Microsoft Azure powering its personalized user experience. Microsoft has been the NBA’s official cloud partner since 2020, and the league and Microsoft Azure worked together to develop a platform focused…
Long-Form Content Isn’t Dead, It’s Disguised As Short-Form
TikTok and Reels users are breaking long-form content into more snackable episodic bites, proving long-form storytelling isn’t dead, it’s just evolving into something that’s more user-friendly.
OpenAP’s Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID
resolves different linear and digital audiences into a common identity “spine” for TV, the company says. GroupM is the first agency to base media deals on OpenID audiences for programmatic buying.
resolves different linear and digital audiences into a common identity “spine” for TV, the company says. GroupM is the first agency to base media deals on OpenID audiences for programmatic buying.
The Chaos Of Privacy Compliance In The US
Dominique Shelton LeipzigPartnerOne of the main questions people seem to have about a potential federal data privacy law in the US is similar to a question many have pondered about the end of third-party cookies in Chrome. Is it ever going to happen? Eventually. But the future of the recently proposed American Data Privacy and… Continue reading »
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Netflix To Create Its Own Gaming Studio In Finland
Up to now, the streamer has been pushing into games by acquiring and partnering with existing game studios.
