Month: September 2022

Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping with their smartphones. Additionally, shifts in… Continue reading »

The post M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign appeared first on AdExchanger.

Advanced TV advertising company OpenAP is adding programmatic to its capabilities, meaning buyers can use its OpenID tech across all TV advertising buys. Top line OpenID audiences can now have programmatic digital execution through integrations with FreeWheel, Magnite and Xandr’s Monetize SSP, which enables programmatic interoperability across the premium TV ecosystem. The new tech also…

Last Friday’s Yankees game, in which Aaron Judge was poised to tie or surpass Roger Maris’ single-season home run record, was seen exclusively on Apple TV+.

There are some concerns that GOP fundraising isn’t all it’s cracked up to be. So Trump-directed Republican TV spending is the focus for many — potentially showing his true backing.

In the battle over Twitter’s future, the number of bots on the platform is a key issue. Problem is, nobody knows how to count them.

Extreme content is spreading rapidly on social networks in Brazil, sparking fears of a violent uprising.

Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or claim to offer “no hidden fees!” when the fine print at the bottom of your ad tells a different story.… Continue reading »

The post What Olive Oil, Emojis And The Brave Browser Have In Common appeared first on AdExchanger.

In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world’s largest soccer event. The strategic partnership between the…

Can we use social media to preempt crime by identifying those likely to commit violent behavior?

A podcast interview withBrian O’KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. Brian O’Kelley has been referred to as the “godfather of ad tech” for his role as CTO of Right Media (before it sold to Yahoo) and as founder… Continue reading »

The post Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley appeared first on AdExchanger.