Brandweek Podcast: Driving Results With People-Led Problem Solving

Miss out on Brandweek 2022? Want to catch some of the sessions you may have missed? Well, you’re in luck! You can now hear select sessions from the event by subscribing to Brandweek: The Podcast. Kicking off day one of Brandweek 2022 was a conversation between AB InBev’s global vice president of marketing culture and…

To Dine For Podcast: Artis Stevens, President and CEO of Big Brothers Big Sisters of America

On this week’s episode of To Dine For, host Kate Sullivan is joined by Artis Stevens, who has devoted his career to community service, beginning at the Atlanta Public Housing Agency, then the Boys & Girls Clubs of America. He spent many years at the National 4-H Council, and now his career has taken him…

Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

New York’s Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation’s new flagship restaurant in Times Square felt like a natural move–but also one that plays on the visual clutter by tempting its billboard models with a bucket…

Let’s Talk About Brand Joins the Adweek Podcast Network

Let’s Talk About Brand is a weekly conversation where host, personal branding coach, and #AdweekCreator Christine Gritmon interviews guest experts about different elements of branding–with a focus on how people can incorporate these lessons into their own personal brands. After two years as a live multichannel video show and companion #ChatAboutBrand Twitter chat, Let’s Talk…

Walmart Makes Metaverse Debut With Roblox Experiences

Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox. The two island-like hubs, Walmart Land and Walmart’s Universe of Play, will offer virtual music festivals, dressing rooms and modeling opportunities for avatars to try on digital clothes and a host of games scattered throughout. The…

Augmented Reality Drives Consumer Confidence During a Recession

Editor’s note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies. It’s time to talk about the “I” word. Yes, that one: Inflation. Today’s consumers are…