Month: September 2022

An orchestrated attack went after an independent news website and harvested swathes of Facebook user data. And nobody can stop it.

MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, this morning announced strategic investments from private equity firm Thompson Street Capital Partners and investment fund
Endicott Capital.

After nearly three tumultuous years leading Peloton Interactive’s marketing, Dara Treseder is leaving the rowers and stationary bikes behind to join software design platform Autodesk as CMO. Treseder revealed her new role in a LinkedIn post. “Today, on my birthday, I’m very excited to share that I have been appointed chief marketing officer of Autodesk,”…

During the past few months, Google’s cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and cyber break-ins by Russia’s
military intelligence agency.

The players will continue to work together on a project-by-project basis.

For “in-view” TV watchers — in the room while an ad airs — political advertising gets 25.3 seconds of “viewability” vs. non-political at 20.7 seconds. For the “attention” measure — eyes on the
screen for 2 seconds or more — political advertising has a 17.1 second average vs. non-political at 14.0 seconds. People 55 years and older post the highest attention numbers for political
advertising.

Covalucci’s new role will focus on product innovation via integration of LiiV’s portfolio companies, including Telmar, audience data platform Helixa, and visual content studio Splashlight
Technologies.

As it welcomes people into Walmart Land, the retailer explains what it hopes to learn about games, music and virtual community.

The good news is that in an era of ubiquitous instant photography, Polaroid is still in business. The bad or good news, is that they’re now in the music business.

Last year’s show drew 120 million viewers, according to the NFL.