IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of… Continue reading »
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What’s Next for Ethereum After The Merge
The blockchain project’s cofounder Vitalik Buterin says its recent big upgrade lays a path for more technical changes, and greater adoption.
Not All Bots Are Bad, and Twitter Knows It
Automated accounts are the target of ire and the linchpin of Elon Musk’s attempt to break his deal with the platform. But some are benign—or even helpful.
The British Bank Asking Consumers to Ditch Fossil Fuel Funders
To highlight the influence fossil fuel companies have in the financial world, The Co-operative Bank is urging people to move their investments from rival institutions to the British bank, which it claims offers a greener focus. In an initiative similar to that of Make My Money Matter, founded by filmmaker and Comic Relief co-founder Richard…
Clorox Links Mental Wellness and Cleanliness in New Campaign
After years filled with political turmoil, demands for social change and a pandemic that’s taken the lives of more than 1 million Americans, people are exhausted. They’re feeling beat up and worn down. They’re ready for a reset. This is the thinking behind Clorox’s latest brand positioning, which underscores the relationship between mental wellbeing and…
Unilever CEO Alan Jope Announces Intention to Retire at end of 2023
Unilever’s chief executive Alan Jope has announced his intention to retire from the company at the end of next year after five years in the role. The former marketing executive at cosmetics firm Helene Curtis has been working within the multination conglomerate since 1985–and succeeded Paul Polman in running the business in 2019. During that…
This Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a… Continue reading »
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Reaching Hispanic Audiences On Streaming Calls For A Nuanced Approach
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.
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The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news. MIT informed the W3C last year that it would no longer host the organization. But… Continue reading »
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