Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds. The company’s upscale commerce marketplace, Tmall Luxury Pavilion, will host an augmented reality fashion show and distribute a Meta Pass that will grant shoppers access to deals from…
GroupM’s Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
The head of GroupM’s U.S. investment strategy Thursday called for industry action to get the major TV set manufacturers to begin pooling their ACR data to create a national footprint of “glass-level”
viewing.
viewing.
This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands
Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming. Last…
How the Eli Manning Show Takes the Giants Brand Beyond the Football Field
When a major football mainstay retires from the field, there’s often a question as to how their next chapter in life will look. For Eli Manning, he had no idea that his next job would include having nachos in Brooklyn with Bill Murray or learning soccer slang with Ryan Reynolds and Rob McElhenny at Virgil’s…
A Lose-Lose Proposition For Apple TV? Not So Fast!
Media writer Nicole Sperling posed the question of whether Civil War drama “Emancipation” should be released this year or held until 2023, when the Will Smith controversy will be further in the past.
Google Issue Affecting Ad Approval, Ad Serving
Jonathan Kagan, VP of search at 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.” A bug in the ad system caused the
snafu.
snafu.
CNN Puts Tapper In Key Slot As Part Of Primetime Overhaul Through Midterms
For now, it’s unclear whether the sweeping primetime changes will remain after the elections.
Another Big TV/Media Merger — Even Bigger Than Warner Bros. Discovery? Why Not?
Could there be an even bigger media merger than the recently completed WarnerMedia + Discovery? What about another media company now eyeing the new Warner Bros. Discovery?
Bogus Fears of Censorship Could Spell the End of Content Moderation
Plus: The Supreme Court in cyberspace, what’s up with Web3, and ghost town resurrections.
Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
The NFL was looking to expand the musical halftime show and set a price tag of $50 million for the sponsorship, according to sources. Last May, Pepsi announced it was giving up its halftime musical
sponsorship, but would remain an NFL sponsor under a new long-term deal. The Apple Music Halftime Show will debut at Super Bowl LVII on Feb. 12, 2023 in Glendale, AZ.
sponsorship, but would remain an NFL sponsor under a new long-term deal. The Apple Music Halftime Show will debut at Super Bowl LVII on Feb. 12, 2023 in Glendale, AZ.