Celebrity Entrepreneurs Aim for Light Touch—if at all—in Mixing Politics and Marketing

Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with–whether it’s a business they own or a brand partner paying them for sponsorship. Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry. As such,…

‘East New York’ Is Stellar Example Of A Great Network TV Show

A New York-based cop show comes to prime time so fully formed that it fits as comfortably into the CBS universe as the proverbial old shoe.

Creative Flavor: Adriana Hernández Keeps Inclusion and Community Top-Of-Mind

For Upstreamers creative director Adriana Hern?ndez, getting involved in the advertising industry was a matter of merely continuing an early interest in the pop culture and conversational aspects of ads. “In my country of origin, Argentina, advertising was always part of pop culture and discussing ads with people outside the ad industry was something very…

How the NFL Can Get Hispanic and Latino Outreach Right

The National Football League left everything on the field for Hispanic Heritage Month. It recognized Latino and Hispanic coaches, players and executives. It teamed with community organizations including the Hispanic Heritage Foundation and Hispanic Alliance for Career Enhancement. It partnered with celebrities, clothing designers and its own teams to reach underserved audiences. Then, on social…

Roomba Would Bring Amazon One Step Closer to Rosie from The Jetsons

The Jetsons cartoon series premiered on Sept. 23, 1962, featuring the eponymous family living in the high-tech future of 2062. Most memorable, perhaps, was Rosie the Robot, the family’s android maid. And while we are still 40 years away from the period depicted in the show, we still haven’t seen anything close to Rosie 60…

Google Wants to Bridge Continued Digital Skills Gap Across U.K.

With the U.K. government highlighting a continued digital skills shortage, Google is promoting its self-imposed mission to upskill people through a campaign encouraging them to take up its free flexible career and business skills training. Released in June, the U.K.’s Digital Strategy document highlighted the lack of digital skills across the nation, with 30% of…

Supply Chain Transparency Is Key To Supply Path Optimization

An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. You can’t have supply path optimization (SPO) without supply chain transparency. The IAB Tech Lab’s ads.txt and sellers.json initiatives shedContinue reading »

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It’s Time For Madison Avenue To Change Its Approach To DEI

Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeffrey L. Bowman, co-founder and CEO of Reframe. The marketing, publishing, advertising and communication industries have historically been on the cutting edge of diversity efforts withContinue reading »

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