The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate+, formerly StarzPlay, is focused on driving through its international campaign showcasing how its content affects the hearts and nerves of thrill-seeking viewers. A 360 campaign from adam&eveDDB, which won the project to relaunch the…
Rare Beauty CMO on Seeing the World Outside 4 Office Walls
If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little…
Nestlé Promotes Alex Gonnella to Lead Group Marketing for UK and Ireland
Nestl? veteran Alex Gonnella has been appointed as group marketing director for Nestl? U.K. and Ireland, to lead the businesses’ 2000-strong brand portfolio including Cheerios, H?agen-Dazs, Nespresso and Nescaf?. Gonnella has spent 17 years at Nestl?, with a background at pet care business Purina. For the past five years, he has led marketing for Nestl?…
The Big Story: Data Clean Rooms And Misleading Claims
By now, you’ve likely heard the term “data clean room.” In fact, you’re probably sick of it. But data clean rooms, like the goings-on within regulatory and self-regulatory organizations, remain largely unknown, if not downright misunderstood, by many in the industry. Which is why this week we break down the latest clean room news, including… Continue reading »
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Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work
Growing up in the ’80s and ’90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis V?squez calls “the most hyperbolic ads and films ever to exist.” He doesn’t consider that a bad thing. In fact, the era’s robust approach to entertainment and creativity is what sparked his love…
Brandweek Podcast: Capitalizing on Audience Reach
For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today’s episode, you will hear from Linda Lee, Campbell’s CMO of meals and beverages, who is joined by Adweek’s executive editor Chris Ariens…
There’s More to eBay’s Nostalgic French ‘Comeback’ Ad Than First Meets the Eye
In recent years big budget TV campaigns have embraced the trend of “sadvertising”–telling audiences emotive stories, typically soundtracked by a twinkling piano score and punctuated with a meaningful message. Retail marketplace eBay has turned this format on its head in a fresh ad from Paris-based agency Artefact 3000. “The Camera,” directed by Vincent Lobelle, starts…
How Bots Corrupted Advertising
Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots. And everyone is fine with this.
Twitter: How to Add Alt Text to Images on Mobile
Twitter allows users to add alt text to the images they share in tweets. These text-based image descriptions may be useful for Twitter users who use screen readers and others. Our guide will show you how to add alt text to an image in the Twitter mobile application. Note: These screenshots were captured in the…
Few See U.S. Health Care as ’Best in the World’
Most Americans rate the nation’s health care as no better than average when compared with health care in other industrialized countries. Conservative Republicans are most likely to give the U.S. system high marks.
The post Few See U.S. Health Care as ’Best in the World’ appeared first on Pew Research Center.