Month: October 2022

Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined Ad Net Zero as director of U.S. operations.

The top five brands for the month are Honda ($21.2 million), Chevrolet ($19.3 million), Hyundai ($18.5 million), Toyota ($17.7 million) and Nissan ($16.4 million).

Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…

For Casanova//McCann’s creative director Angelica Portillo, there is one person that she points to–quite literally–as her inspiration for getting into creative advertising. “It’s my mom’s fault,” the Santa Ana creative told Adweek jokingly for Creative Flavor, a new series made in conjunction with Produ and Circulo Creativo. “She is very ingenious and pushed us–my sister…

Snap Inc. is accepting applications through Nov. 1 for the second cohort of its 523 content accelerator program. The company introduced 523 last December with a focus on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts. Snap said 15 participants will be chosen in December,…

The Institute for Advertising Ethics will hold two events — one the morning of Oct. 19 and another in late December — to educate the ad industry and develop a framework and tools to help mitigate
greenwashing.

Just 20% of consumers in a study published Thursday by PwC said they plan to shop on Black Friday this year — down from 60% in 2015.