Month: October 2022

Anyone watching ad-supported connected TV apps at this time of year is likely seeing lots of election ads. That’s because CTV has become a favored distribution channel for candidates to spend their ad dollars. Local media, on the other hand, is contextually relevant but not as popular for election campaigns. The gerrymandering of districts often… Continue reading »

The post The Big Story: Midterm Political Ad Spending – And Is Meta The New AOL? appeared first on AdExchanger.

In this week’s episode of Most Powerful Women in Sports, U.S. Soccer Federation president Cindy Parlow Cone joins Adweek’s senior TV reporter Mollie Cahillane. During this episode, we’ll hear about Cone’s path to becoming the first female president of U.S. Soccer, how she’s combatted sexism and inequality in the game, equal pay and collective bargaining,…

The Twitter Circle feature allows people to share their tweets with a group of users they select. Users can have up to 150 people in their Twitter Circle. Once you create your Twitter Circle, you have the option to change the audience for your future tweets so that desired tweets will only be visible to…

The campaign shines a spotlight on how business and finance sectors can use crytpo-technologies to help scale their business.

Pew Research Center examined seven social media applications that bill themselves as alternatives to established platforms including Facebook, Twitter and YouTube: BitChute, Gab, Gettr, Parler, Rumble, Telegram and Truth Social. The think tank surveyed 10,188 U.S. adults from May 16 through 22 and audited the seven platforms in the study, analyzing the 200 accounts with…

One School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more
diverse.

The private equity-backed portfolio company that acquired Standard Media Index in June, and made a strategic investment in rival SQAD in April, this morning announced key new hires from
industry-leading technology and data firms.

Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more effectively to Beachfront’s programmatic pipes. Now, six more programmers, including Kabillion, Afro TV and TV One, are using the integrated solution.

The post Beachfront And Canoe Are Paddling Programmatic Tools To TV Inventory appeared first on AdExchanger.

Celebrity crypto payola aside, should advertisers and influencers be required to disclose what they pay or get paid to influence consumers?

WIRED spoke with the head of Facebook about competition from TikTok and his theory that algorithms can enhance our personal relationships.