Month: October 2022

Business incubator Station F has supercharged the Paris tech scene, but it’s far from the only show in town.

Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. Permutive will enable publishers to organize data for advertisers, while PubMatic will make it scalable on the buy side, according to Peter Barry, vp, addressability at PubMatic. The goal is to make the…

The dogs are taking over the 10th anniversary Treat Map from neighborhood social network Nextdoor. The Treat Map, available via the platform’s Discover tab, lets neighbors add their homes and share details on how they will be celebrating Halloween in order to help trick-or-treaters plot their course, and when users add their homes, a post…

Vizio Ads says it has completed upfront TV “commitments” totaling $200 million for the Oct. 2022-Sept. 2023 season. Vizio says this is a 100% increase vs. a year ago.

Former Democratic operative Tara McGowan is sinking millions into Meta’s ad network to build Courier Newsroom, a media powerhouse for the left.

In the 1970s, Burger King told customers they could “Have it Your Way” with a catchy jingle and a campaign that became iconic for its message and earworm melody. That sentiment is back, but with a modernized tag that continues to empower the consumer. “You Rule” is the theme of Burger King’s first campaign from…

Connected TV company Vizio closed its 2023 upfront negotiations, securing more than $200 million in commitments, a 100% increase. Top line The $200 million is double the amount Vizio secured a year ago, which itself was a four-fold increase. Between the lines Commitments likely came from both returning and new advertisers. During the company’s last…

Stagwell is the first major holding company to slash its media network’s branding in favor of telling the market a more comprehensive story. Stagwell Media Network, which launched last August, is reintroducing itself now as the Stagwell Brand Performance Network. The name change comes as no surprise to marketers keeping up with Stagwell’s strategy. During…

Andreessen Horowitz, Bessemer Venture Partners and Sequoia Capital are among the most recognizable venture capital firms in the U.S. They have collectively backed life-changing startups like Airbnb, Facebook, Twitch and Zoom. Traditionally, these firms seek out young companies they believe have long-term potential. In exchange for early capital, they receive a stake, which–if they are…

John Osborn, who was most recently the top executive for OMD USA and spent 25 years at BBDO New York, will now lead Ad Net Zero USA. Top line Osborn’s appointment as director for the U.S. chapter of Ad Net Zero comes as the organization expands globally–a plan that was first outlined at the Cannes…