Month: October 2022

The fifth annual Brandweek summit returned live and in person on September 12-16, and this year it was set against the vibrant backdrop of Miami. Marketers gathered over the course of five days for programming and nightly events to connect, engage and explore marketing innovation. We heard from top brand leaders like Gatorade CMO Kalen…

In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating “front groups” to simulate grassroots support for a client and employing people to pose…

On Oct, 5, 1962, Sean Connery was introduced to the world as the most iconic British civil servant of the silver screen: “The name’s Bond, James Bond,” he would state while sitting at a casino table as cool as cool can be. Dr. No was the first movie adaptation of author Ian Fleming’s Bond spy…

It’s that time of year again! Each year during National Hispanic Heritage Month, we witness how many brands invest the majority of their Hispanic marketing budgets on campaigns, partnerships and experiential activation that are meant to acknowledge the community, celebrate their culture and recognize their achievements. Many of us cheer when we see that favorite…

If there is one thing American Express innately understands, it’s how to foster and incentivize relationships and brand loyalty with its cardmembers. As a sign of the financial services brand’s careful, constant courtship, it’s hosting Member Week, a curated and immersive list of experiences, discounts and perks being offered to its users from Oct. 10-14….

The mixed media tweets Twitter has been testing for several months are now available to all users worldwide. The new format enables people to express themselves well beyond 280 characters by including up to four types of media content, which includes GIFs, photos and/or videos. These tweets can only be created on Android and iOS,…