Month: October 2022

When asked what made him want to get involved in the advertising industry, Miami-based creative director at Alma, Daniel Correa, noted that it was a matter of playing to his unique strengths. “I’ve always known I wanted to do something related to creativity because I was a huge fan of music and cinema,” Correa told…

Shell credits the growth to high-profile content including sports, and says major exclusive theatrical releases that moved quickly to Peacock also drove business.

The program, introduced last year, will be closed in early 2023.

The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year.

The use of smartphones and other portable devices, coupled with the legions of internet fans, are driving the market.

In effect it’s a rebranding of ad agency Zambezi’s four-year-old media group, led by Chief Media Officer Grace Teng.

Nespresso is giving the adage “Put your money where your mouth is” a new twist for a worthy cause. The coffee maker partnered with social impact creative agency Accompany Creative to launch “The Things We Hold,” an ongoing purpose-driven campaign spearheaded in part by the brand’s employee resource groups (ERGs), which spotlight non-profits serving marginalized…

Burberry’s dancers are back. The British fashion house has been lauded for its recent films directed by French filmmaking collective Megaforce. Each spot features a group of dancers performing mesmerizing choreography in settings that blur the lines between reality and fantasy. The third and latest in the series, “Night Tales,” is set in London. Three…