Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Don?i? of the Dallas Mavericks. MrBeast will work with Nerf on a social content campaign, as well as a Nerf blaster collaboration. Hasbro And Don?i? will take part in an “action-packed”…
Do I Want To Be a CMO?
You’re 18 and graduating from high school. Your family, friends, teachers ask the age-old question: “what do you want to be when you grow up?” Fast forward: you’re 22, just landed your first, real “adult” job, and it’s in some marketing-adjacent field. Suddenly, you’re 30 and have crushed it at said job and now have…
Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
Following recent privacy framework updates that wreaked havoc on mobile ad targeting effectiveness, Apple’s latest is good news for Madison Avenue.
VideoAmp Adds In-Program Analysis To Its Measurement Toolkit
VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of a program. The purpose is to help buyers target their ads more effectively. Advertisers have been demanding discrete program insights for targeting and measurement planning, Jonathan Bohm, VP of product at VideoAmp, tells AdExchanger.
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Less Streaming Can Help Save The Planet – But Won’t Save TV Networks, Streamers
New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
Nielsen Adds ‘Always On’ Measurement To Digital Ad Ratings For YouTube Campaigns
Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis.
Pearls Before Swine by Stephan Pastis for Wed, 05 Oct 2022
On Syfy, Reluctant Vampire Learns That Immortality Bites
In “Reginald The Vampire,” an accidental vampire learns that he must now live for an eternity with the same old problems he has always had.
Explore the Business of Creator-Based Media With On the Mic
Adweek is proud to present the latest edition to Adweek Podcast Network! On the Mic with Ad Results Media explores the business of creator-based media across podcasts, video and emerging audio. Hosts Lindsay Smith and Nate Spell dive deep into creative ideation, execution industry news and happenings. They also welcome conversations exploring the latest trends,…
5 Future Scenarios for Google Lens
On the visual search tool’s anniversary, we consider its promise and how that could play out.