Unlocking the Power of Social Media for Advertisers

When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that…

Read All About It: Hilary Swank In Alaska Newspaper Drama

“Alaska Daily” pays homage to local-market journalists who do their work in the face of dwindling circulation, financial reverses and staff downsizing.

Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern

The study by Basis Technologies found that better connected TV tech and targeting is political media’s most promising recent development.

Biden’s AI Bill of Rights Is Toothless Against Big Tech

The draft’s tenets include allowing citizens to opt out of algorithmic decision-making, which could reshape federal government—but not the private sector.

At Recurrent Ventures, Recurrent Layoffs Raise Questions of Mismanagement 

The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as…

Coors Light Will Do Your Laundry So You Can Watch More Football

For most people, being an adult entails doing things you don’t want to do. Dishes need cleaning. Lawns need mowing. Floors need sweeping. To help lighten the load of responsibility, Coors Light is offering to do people’s laundry throughout the college football season. The beer brand has teamed up with Tide Cleaners, a national laundry…