Month: October 2022

Closure rates for small and midsized businesses and other challenges related to the pandemic are beginning to stabilize, but they are being replaced by new roadblocks, such as inflation, according to the latest edition of the Global State of Small Business Report. Meta’s ongoing series of reports surveys more than 20,000 business leaders across 30…

A post appears in your Instagram feed–seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it’s clear that the text conversation is an ad for alcohol…

An interview withCharles ManningCEO & FounderThere are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month… Continue reading »

The post Why Did The FTC Fixate On Kochava? We Asked Kochava’s CEO appeared first on AdExchanger.

The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms – and programmatic companies are like race horses chomping… Continue reading »

The post Ad Buyers Bet On Programmatic In The Final Push Before The Midterms appeared first on AdExchanger.

Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many marketers. Budweiser’s recent focus on direct-to-consumer marketing is part of a broader effort to generate more first-party data to power its marketing, said Todd Allen, Budweiser’s global VP of marketing.

The post Budweiser’s FIFA World Cup Sponsorship Is A First-Party Data Play appeared first on AdExchanger.

CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected? 

The post How Will CTV Ever Measure Up? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based… Continue reading »

The post The Not-So-Mysterious Advertising Slump; A Crisis Of Legitimacy appeared first on AdExchanger.

How do you greenwash news that you were caught greenwashing news? If you’re IPG, you announce you’re the first holding company to “proactively review” energy industry clients before accepting new
work.

With the win in North America, Mediaplus Group now supports De’Longhi in 30 countries. Mediaplus is based in Germany.

The M&A deal will bolster commerce capabilities across the network and RafterOne will be aligned with MRM, IPG’s customer experience and commerce agency.