Month: October 2022

If TikTok seals a deal with TalkShopLive, creators and big brands could be sharing shopping livestreams within weeks, per FT.

OTT spending is forecast to exceed $2 billion — drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth
rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.

Wannabe program producers could do a time buy on a TV network to get placed — and financially unstable TV companies might just want to go along.

FuboTV says Q2 total revenue was up 65% to $216.1 million, with ad revenue 32% higher to $21.7 million. The virtual sports-focused pay TV service says the Unified ID 2.0 graph can tap into first-party
data across devices including CTV to achieve reach and scale.

Wieden and his partner David Kennedy formed W+K on April Fool’s Day 1982 with founding client Nike.

CBS adds a firefighting drama to a prime-time lineup that is heavy on law enforcement, but light on fire-and-rescue shows.

Weiss will oversee all marketing activities at Dow Jones and “The Wall Street Journal.”

Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is the latest step forward in that initiative. On Monday, Fandom snapped up GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine from Red Ventures. Fandom paid in the “mid 50s” range,… Continue reading »

The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger.

Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. The digital media industry has been absorbing punches to its business model under the guise… Continue reading »

The post Measurement Is At Stake When CPRA Takes Effect appeared first on AdExchanger.

A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With measurement and identity in flux and an economic downturn looming, marketers care more about business outcomes. They want to hold… Continue reading »

The post AdExchanger Talks: How To Hold Each Marketing Dollar Accountable appeared first on AdExchanger.