Month: October 2022

In this week’s episode of To Dine For, host Kate Sullivan is joined by Gavin Hattersley, CEO of Molson Coors, the second largest brewery in the United States. Hattersley previously served as Global Chief Financial Officer for Molson Coors, and served as a member of the MillerCoors Board of Directors. Sullivan and Hattersley dined at…

Before there was even marketing, there was word of mouth. In the latest episode of Let’s Talk About Brand, Saul Colt, founder and creative director at The Idea Integration Company explains how to get people talking, why it matters, how it differs from traditional “influencer marketing” and how to measure your results. Let’s Talk About…

“When you let go of the people who were responsible for keeping the platform brand safe, and there is no one immediately in that role, that’s shall we say — ‘problematic’,” quips GroupM’s Brian
Wieser.

As users browse the Twitter mobile application, they may come across videos that will automatically begin playing. Users have the option to stop videos from automatically playing, if they’d prefer. Our guide will show you how to stop videos from automatically playing in the Twitter mobile app. Note: These screenshots were captured in the Twitter…

Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework. Advertisers on YouTube will gain access to Zefr’s measurement functionality via the Google Ads Data Hub, giving them additional transparency into their…

Elon Musk helps disinformation go viral just days after telling advertisers that the platform would not become a “free-for-all hellscape.”

The impact of an ad is tied to how close the marketer can get to the moment when a consumer makes a purchase decision. The value prop behind many new… Continue reading »

The post How First-Party Data Makes Moment Marketing Possible appeared first on AdExchanger.

Walrus has made a clever pitch to advertisers.

It took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support…

“All our brands back into some sort of a return-on-ad-spend metric,” says Spencer Weinman, MNTN head of publisher partnerships. About 600 brands run on Index Exchange, an independent ad exchange that
spent the first half of 2022 building a CTV exchange and technology suite to support the media.