The agency was selected to develop and execute OOH campaigns for the chain’s new premium sandwich, the “Side Chik,” and support overall brand and growth goals.
Political Ads Rising In Sports Programming: Viamedia
Political ad spend in sports programming will triple its previous revenue levels for these midterm elections, according to Viamedia. Across linear cable and related digital networks, political ad
spend within sports programming grew 170% in 2020 vs. 2018, the company says.
spend within sports programming grew 170% in 2020 vs. 2018, the company says.
Pearls Before Swine by Stephan Pastis for Mon, 31 Oct 2022
Nike’s Stirring Portrayal of Soccer Star Alphonso Davies Challenges Refugee Stereotypes
Bayern Munich player Alphonso Davies is one of soccer’s rising stars, who is set to play in his first World Cup for the Canadian men’s national team later this year. But some fans may not realize that before achieving glory on the soccer field, Davies’s journey began in a refugee camp. “Anyone can become a…
Social Logins, Increasingly a Liability for Publishers, Are Fading From Sites
Social logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies’ desire to own their relationship with audiences, four sources told Adweek. When social logins started popping up on…
The Literal Spaces for Brands to Explore LGBTQ+ Live Experiences
Experiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community–and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns. But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It…
Bloomberg Opens Up Its First-Party Data To Advertisers
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media… Continue reading »
The post Bloomberg Opens Up Its First-Party Data To Advertisers appeared first on AdExchanger.
Mathieu Flamini Has a Plan to Decarbonize the Chemical Industry
The former soccer player is working to turn agricultural waste into a fossil fuel replacement, reducing emissions and harmful byproducts.
Roku and T-Mobile Get Weird Ahead of Biopic Premiere
Things are getting Weird at Roku–and T-Mobile is on board. Roku’s biggest original is just a few days away from premiering. Weird: The Al Yankovic Story, starring Daniel Radcliffe, debuts on The Roku Channel on Nov. 4, and Roku and T-Mobile partnered in the connected TV company’s first 360 activation. The activation is both on-…
Tricks, Treats and Favorite Halloween Ad Picks from the Adweek Staff
For Halloween, Adweek staffers decided to put together a goodie bag of treats for our readers. Here are our favorite Halloween ads over the years, from humor to horror, including some iconic spots from brands like Mars, Ikea and Geico. Take a look and see if your favorite ad made the cut (get it?) Editor:…