Learn From Adidas’ Mistake—Act Fast

Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets. The Balenciaga fashion house, JP Morgan Chase, Gap, Vogue and Creative…

A Strong Ally Helps CBS Push Women’s Soccer Into Primetime

For the first time since the National Women’s Soccer League’s inception ten years ago, fans can watch the championship on a national network in primetime. Saturday’s battle in D.C. between the Portland Thorns and the Kansas City Current will air on CBS and Paramount+ at 8 p.m., thanks to a collaboration with sponsor Ally, Paramount…

For Some Athletes, Retiring From Sports Is a New Beginning

As the Manning brothers and Shaquille O’Neal make abundantly clear on an annual basis, the end of an athlete’s career in sports may be just the beginning of their life in marketing. Earlier this year, data and marketing firm Helixa released a report about the American football fanbase. The question at the head of the…

Can Official ‘Chief Twit’ Elon Musk Juggle Free Speech and Advertiser Concerns?

No one expected Elon Musk’s acquisition of Twitter for $44 billion, or $54.20 per share, to go smoothly after the deal was called off, the courts became involved, the transaction was rekindled and a poop emoji was thrown. And Musk certainly did not disappoint late Thursday. The self-proclaimed chief twit punctuated his busy day with…

Facebook Hit With $25 Million Fine Over Political Ad Disclosures

Facebook this week was ordered to pay $25 million for failing to make information about Washington state political ads available to the public.