Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration

Snap’s partnership with BigCommerce allows U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and create immersive ad campaigns.

The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack

The New York Times’s subscription-focused strategy seems to be paying off amid a downturn in ad revenue. The Times reported 8% YoY revenue growth for Q3 2022, “with subscription revenueContinue reading »

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To Survive the Converging Election and Holiday Seasons, Start Planning Now

Saddle up, email marketers. The next few months are going to be the toughest season we’ve had in a while. Midterm elections and the holidays are converging this year, which is bad news for consumers’ inboxes and marketing campaigns alike. With an influx of political emails and the chaos of the holidays, it’s going to…

The Psychedelic Renaissance Continues as Colorado Votes on Legalizing Magic Mushrooms

Colorado, a pioneer in recreational cannabis sales, could make history again next week if voters pass the Natural Medicine Health Act during the midterm election. Proposition 122, placed on the ballot after advocates gathered 100,000 more signatures than required, would legalize psychedelic drugs like mescaline and psilocybin, better known as “magic mushrooms,” for medical use….

Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model

If you think of livestream shopping in the US as a revolution, it’s a dud. Live video doesn’t cause mass purchasing by people shopping for groceries, home goods, clothes andContinue reading »

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Crooked Media and Duolingo Team Up on a Podcast Series for Language Lovers

Crooked Media, home to podcast Pod Save America, and language learning platform Duolingo are teaming up to launch a new podcast on Nov.15 for language lovers, an eight-episode weekly series called Radiolingo. Radiolingo will cover all things linguistics, from curse words to the phenomenon of subbing and dubbing different languages, according to Crooked Media executive…

Paramount+ Grows to 46 Million Subscribers, Adding 4.6 Million Paid Customers

Even with a quarter full of strong content, Paramount+ hasn’t yet summited. The streaming service added 4.6 million subscribers in the third quarter to reach 46 million, despite the removal of 1.9 million customers after SkyShowtime launched in the Nordics. The 4.6 million adds for the flagship streaming service are slightly lower than the 4.9…