Month: November 2022

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece… Continue reading »

The post Addressing Addressable TV’s Scale Question appeared first on AdExchanger.

Snap Inc. is kicking off a “major” partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap’s virtual try on technology. Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with…

Game of Thrones is going from the crypts of Winterfell to the world of crypto. Top line On the winged back of the House of the Dragon finale, Warner Bros. Discovery Global Consumer Products and NFT platform Nifty’s are announcing a new partnership for Game of Thrones digital collectibles. Between the lines With Game of…

Get ready to sink further into the La Brea sinkhole with a new augmented reality experience. Top line On Wednesday, NBC and Verizon announced they’ve teamed up for a first-of-its-kind AR experience on Verizon set top boxes that centers on the time-traveling series La Brea. The unique partnership featuring NBC’s hit series runs through the…

The 12-week studio will select six startups to receive investment capital, technology solutions and research, connections and commercial opportunities with industry and corporate partners.

The hours following Elon Musk’s acquisition of Twitter have validated critics’ worst fear: an uptick in hate speech and misinformation on the platform, spurring marketers to temporarily stop advertising, citing a lack of trust in its future. In its latest stunt, Twitter froze its employees’ access to internal tools used for content moderation and other…

If I could be a fly on the wall at big agency meetings this week, I’d want to be present to hear Elon Musk make his hellscape pitch to Madison Avenue’s top media-buying brass. It’s not because of what
Musk will tell them. It’s because I’d like to hear what the ad execs say in response to him.

Paramount’s TV media unit saw advertising decline 3% in Q3, despite strong gains in political advertising for its TV stations. There was positive news from Paramount’s streaming and digital video
businesses, primarily Paramount+ and Pluto TV, which grew revenue 38% to $1.23 billion in the period.

“At this moment, we cannot confidently state that Twitter is a safe place for brands,” IPG emailed clients, per WSJ report.

Metro-Goldwyn-Mayer is looking to make it easier for advertisers and media producers to license the likes of James Bond. Fresh off its acquisition by Amazon earlier this year, the nearly 100-year-old film distributor has a new artificial intelligence-powered tool that can locate clips based on search terms in lines of dialogue with a goal to…