Month: November 2022

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team collaboration. But fragmentation… Continue reading »

The post Ocean Spray Embraces Fragmentation With Its Holiday Campaigns appeared first on AdExchanger.

In this episode of Brave Commerce, Hasbro President and chief operating officer Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity–Wordle the Party Game anyone?–to how they respond to consumer insights to fostering employee growth and development. Hasbro offers fun for all ages. Thus they have a deep understanding…

For the first time ever, Frito-Lay is offering Cheetos, Doritos and SunChips in a canister. Dubbed Frito-Lay Minis, the bite-sized snacks come in relatively smaller portions. A can of Doritos Minis Nacho Cheese, for example, weighs 5 1/8 ounces. A bag of Doritos Nacho Cheese displayed on the brand’s official website weighs 9 3/4 ounces….

Six months ago my job ended and I had the opportunity to reimagine what I’d do next. I spent 16 years running a media agency and spent my time managing people and clients, celebrating successes and
putting out fires.

Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk’s tweet to advertisers that same day, that the company’s “continued commitment to brand safety for advertisers remains unchanged,” and she was looking forward to the future. As it turns out, that future didn’t last very…

A disability or a chronic illness is not an obstacle to a wonderful sex life. That’s the message two nonprofits are delivering in a raw, powerful campaign designed to break down stigmas. Reproductive health nonprofit RFSU (aka The Swedish National Association for Sexual Education), has teamed up with The Swedish Disability Rights Federation to create…

Less than two months after John Halley took the reins as Paramount’s ad chief, the organization has a new structure. Paramount’s advertising department will be organized around three key pillars, which the company said will simplify and streamline its process. These include an agency holding company model, a dedicated digital infrastructure and specialty sales organizations….

During the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions? The idea behind this hyperbolic query was the fact that TV advertising has long thrived by catering to the top 200 or so giant…

The story at Tubi is “breathtaking,” according to Fox CEO Lachlan Murdoch. During Fox’s quarterly earnings call on Tuesday, Nov. 1., Murdoch announced the company’s AVOD service reached a revenue milestone. “With first-quarter revenue growth re-accelerating to almost 30% over last year, this marks the first time that Tubi revenue has surpassed the advertising revenue…

On this episode of The Speed of Culture, Samsung Electronics chief marketing officer Michelle Crossan-Matos talks with host Matt Britton about Samsung’s consumer marketing transformation, which focuses on Gen Z, innovation, sustainability, the metaverse, Web3 and AI. Crossan-Matos is a C-suite executive with operations, marketing and brand-building experience across multiple industries. She is known for…