The first customer loyalty program, arguably, was the baker’s dozen. Returning customers bought 12 rolls, and the grocer would throw in a wink and a thirteenth. Primitive, but effective for retention. Customer loyalty programs have gotten more sophisticated along the way. Sperry & Hutchinson Co. pioneered a catalog stamp redemption program at the turn of…
Instagram: How to Control Whether Posts You’re Tagged In Appear on Your Profile
Instagram allows users to tag other users in their content on the photo- and video-sharing platform. Users have the option to review posts they’re tagged in and decide whether or not those posts appear on their profile. Our guide will show you how to manually approve each post you’re tagged in on Instagram. Note: These…
Madison & Vine: Does The Ad Industry Really Want Short-Form Twitter Video Ads?
“What could we do to make it better than TikTok,” Elon Musk asked Twitter users after polling them about bringing Vine back.
Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter
Call it a Halloween special. For this week’s episode, AdExchanger Talks has its first guest who is speaking on terms of anonymity … or from beneath Harry Potter’s cloak of… Continue reading »
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Data: SVOD, AVOD Subscriber Demos ‘Overwhelmingly’ Alike
Even when it comes to household income, U.S subscribers to ad-supported tiers are surprisingly similar to ad-free premium services subscribers, shows transactional data from Antenna.
Stagwell’s Gale Wins Dropbox Global Media
Estimated annual global media spending for Dropbox is $50 million, according to agency research firm COMvergence.
‘The Bird Is Freed,’ but Will Advertisers Stay?
It’s only been a few days since Elon Musk declared that “the bird is freed” upon closing on his acquisition of Twitter–and already he has started to change the company from the inside out. From pending layoffs of a quarter of the staff to the leak that the company is planning to charge $19.99 for…
Trade Desk, Narrative Team To Make Data More Efficient, Secure
Brands and publishers can also transform their CRM and behavioral data into new audience segments without knowing code.
TikTok Unveils TikTok Works Set of Third-Party Measurement Studies
TikTok unveiled TikTok Works Tuesday, a research series made up of six separate measurement studies by the video creation platform’s marketing science team and its third-party partners, employing multiple methods across verticals. TikTok Works is broken up into three distinct ways that the platform drives results for brands: Impact: driving business outcomes. Growth: TikTok said…
Online Gamblers Are Harder To Reach Than You Might Think
When the Supreme Court overturned the federal ban on sports betting in 2018, the addressable audience for gambling companies grew massively. People could start placing bets online and through apps.… Continue reading »
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